Expo Centre Sharjah hosts a series of exhibitions that have created a niche for themselves over the years in the regional market. The Centre has clear-cut strategies for both its consumer and trade  shows and positions them in the market accordingly.

 

Consumer goods marketers are increasingly turning to B2C shows as a medium to launch new products and promote existing ones.

 

Expo Centre Sharjah has a host of highly successful B2C series to its credit. Despite tough competition, the Centre continues to be a leading organiser of some of the Middle East's most popular and well-attended consumer exhibitions.

  

The B2C events provide manufacturers, distributors and suppliers of consumer goods and services with an effective platform to reach out to the region's lucrative and booming markets.

 

The shows are launched after in-depth assessment of lifestyle and demographic segmentation, purchase information and understanding of customers. This helps find common attributes, behaviours and values among markets to build better quality direct marketing campaigns to achieve sales and business objectives.

 

The B2C events get the full benefit of the Centre's strategic location in the heart of the Middle East region with easy access to the Sub-continent as well as the CIS economies.