EXPO CENTRE SHARJAH IN LIMELIGHT AT KEY INTERNATIONAL NETWORKING EVENT
SHARJAH OFFICIAL TAKES PART IN GLOBAL CEO FORUM
EXHIBITION INDSUTRY LOOKING AT HARNESSING SOCIAL MEDIA
SHARJAH
UAE’s leading exhibition organiser Expo Centre Sharjah and its highly-successfully trade and consumer fairs were in the limelight at a recent high-level global networking event.
Top officials of Expo Centre Sharjah and other exhibition organisers from the region took part in the second UFI Global CEO Forum (UCF) hosted by Palexpo in Geneva, Switzerland, from February 3 - 5, 2010.
Mr Saif Mohammed Al Midfa, Director-General of Expo Centre Sharjah, was among more than 70 senior executives from about 27 nations who exchanged ideas and information at the brainstorming session.
Abdulla Qassem, Senior Vice-President, Dubai World Trade Centre, and Abdul Rahman Al Nassar, Executive Director, Kuwait International Fair, were among the other top officials from the UAE and the Gulf who participated in the three-day event.
“These are difficult times and it is more important than ever to network and learn from each other,” said Mr Al Midfa, on his return from the event.
“The event was aimed at challenging the CEOs of the world’s leading exhibition organisers. The UCF programme included strategic topics ranging widely and including organisational culture, leadership performance, and a close look at the current state of the global exhibition industry,” he said.
“It was also a good platform to highlight Expo Centre Sharjah and generate interest for our highly-successful shows among the participants,” he said.
“One of the interesting topics taken up at the event was how the social media and its power can be harnessed by the exhibition industry. Its potential is enormous and we, at Expo Centre Sharjah, will be looking at this new marketing tool very soon,” Mr Al Midfa said.
An update on the global economy and strategic concepts suited to the current exhibition industry environment were also discussed at the event.
UFI is the association of the world’s leading tradeshow organisers and fairground owners, major national and international associations of the exhibition industry and its partners.
The UCF is a by-invitation-only event that provides a key opportunity for CEOs of exhibition organising companies from around the globe to identify and discuss the challenges facing the exhibitions industry and to seek ways to develop new forms of co-operation. |
