International Automobile Show visitors up 60% on 2008
Region’s most popular car show attracts record numbers over first two days as new models are unveiled in the region for the first time
Families flocked to the International Automobile Show (IAS) this weekend at Expo Centre Sharjah as manufacturers and dealers took the covers off new models for the first time in the Middle East.
The first two days of the show, on Thursday (14 October 2010) and yesterday (Friday), saw visitors numbers up 60% over 2008 as the Audi A8 L and Mercedes McLaren SLR were unveiled for the first time in the region.
Visitors were also drawn by the outdoor events at the Middle East Motor Tuning Show (MEMTS), which is this year running in conjunction with the IAS. Demonstrations include daily drifting shows performed by professional drivers from the Emirates Motor Sports Federation.
Visitors were also drawn by the outdoor events at the Middle East Motor Tuning Show (MEMTS), which is this year running in conjunction with the IAS. Demonstrations include daily drifting shows performed by professional drivers from the Emirates Motor Sports Federation.
“So far visitor numbers are excellent this year – much higher than our last show in 2008, which bodes well for the industry as a whole, thanks to the quality of vehicles on display. The extra events that we’ve organised in the outdoor arena, has kept the whole family entertained,” said Saif Al Midfa, Director General of Expo Centre Sharjah.
The IAS is held under the patronage of His Highness Sheikh Sultan Bin Mohammed Bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah. The show attracts car lovers and auto enthusiasts alike, not only from the UAE but from across the Middle East and with events for all ages.
The IAS and MEMTS collectively span 58,000 square metres of indoor and outdoor space with the event supported by the Sharjah Chamber of Commerce and Industry and the Emirates Motor Sports Federation.
For more information on the International Automobile Show, please visit www.int-autoshow.com. For more information on the Middle East Motor Tuning Show, please visit www.memts.com.
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About Expo Centre Sharjah
Expo Centre Sharjah is the premier exhibition facility in the UAE. It was the first established trade fair centre in the country and is considered a pioneer in its field.
Since its establishment in 1977, Expo Centre Sharjah has become one of the region’s most popular trade exhibition venues, and hosts some of the top-of-the-range, highly focused B2B and B2C shows. As the exhibition wing of the Sharjah Chamber of Commerce and Industry, it is a prime meeting venue that offers the perfect combination of state-of-the-art facilities and professional services across a broad spectrum of events.
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